Welcome to the world of Desi Adda, Sony India's latest brainchild to attract gamers with six made-in-India games.
TV moghuls are ramping up the home shopping segment as it sees 35 per cent annual growth. While shopping on TV has been available for years now, a majority of Indian shoppers still prefer to touch and feel before buying a product.
The mobile gaming industry has taken rapid strides, and with the market growing faster than expected, it's no surprise that the consumer is getting access to a better and a broader game base. Though most people prefer to play games which are free to download, the paid ones too are gaining popularity. These games can be downloaded for Rs 50-99.
To attract Indian women, companies are coming up with games specially designed for them.
Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy and a smiling concierge. As it is, the category of business travellers has been growing at a healthy clip. However, the rise of low-cost airlines and the 2010 Commonwealth Games in New Delhi has now given the entire travelling space a shot in the arm.
Online travel agencies are offering packages that make this summer the best season to go places. Mayur Oberoi, makemytrip.com's associate vice president, outbound tour, says they are seeing some good traction this summer season despite the slowdown. "This year we have seen short-haul destinations do considerably well in our international section, including Singapore, Malaysia, Thailand, Bali, Hong Kong and Macau."
Hooked to their computers, young Indian gamers are getting good enough to compete in the World Cyber Games.
Indians might have emerged as the new hope for the world travel and tourism industry, but they seem to be giving a miss to the month-long Beijing Olympics slated to begin next month.
Vodafone brings back the 'ambassador pug' to advertise its customer care services. This is the third dog after Spikey and Chika being used for Vodafone and Hutch campaigns respectively. The pug brings a likeability factor to the brand irrespective of the fact whether you are a customer or not. Hutch had a positive brand image and to make sure that it continued the effective use of the dog was extremely pivotal for the transition. The pug is an integral part of communication.
No more countdowns, no more artistes - television's music channels have rescinded their niche for non-music reality shows.
Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
The calender aims to boost fashion and tourism in India.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
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